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A target audience is the specific group of consumers most likely to buy your product or service and is the group your marketing campaigns should focus on. Instead of trying to broadcast a message to “everyone”—which often results in connecting with no one—defining a target audience allows businesses to spend resources efficiently and craft messages that deeply resonate. Target Audience vs. Target Market While they sound similar, they operate on different scales:

Target Market: The broad, overall group of consumers a company hopes to serve (e.g., all marathon runners).

Target Audience: A narrower, highly specific subset within that market being targeted by a particular ad or campaign (e.g., runners participating specifically in the Boston Marathon). Key Data Used to Define an Audience

Marketers group and identify their target audience using four main categories of data: How to Identify Your Target Audience in 5 steps – Adobe