Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a link, advertisement, or search result after seeing it. It is a primary tool used to evaluate the relevance and effectiveness of online campaigns across search engines, social media, and email. The CTR Formula
CTR is calculated by dividing the total number of unique clicks by the total number of impressions (times the content was shown), then multiplying by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
For example, if a Google Ad is displayed 1,000 times (impressions) and 50 people click on it, the calculation is:
CTR=(501,000)×100=5%CTR equals open paren the fraction with numerator 50 and denominator 1 comma 000 end-fraction close paren cross 100 equals 5 % Why CTR Matters YouTube Click Through Rate Explained
Leave a Reply